How Much Do YouTube Stars Make?


YouTube stars earn their living creating video content for their audiences. Their videos span everything from gaming and healthy snacking, travel vlogging, and allotment keeping to brand sponsorships and merchandise sales.

YouTube monetization rates are determined by advertising revenue, with earnings potentially reaching up to $18 for every 1,000 ad views viewed. YouTubers with over one million subscribers could make considerably more.


YouTube is an incredibly effective platform for influencers looking to monetize their content, with influencers often finding success through partnerships with companies and creating advertisements on their channels. They may also make a substantial amount through affiliate marketing by linking products that would benefit their target audience – YouTubers with large followings can make thousands per month through affiliate marketing alone!

YouTubers can monetize their videos by selling merch associated with their channel, such as clothing or other related merchandise. This is an effective way of both increasing revenue and strengthening ties between viewers and creators they admire. YouTubers may also make money through participating in sponsored events like movie premieres and concerts; sponsored events can generate additional funds.

Earning money on YouTube requires having at least 1,000 subscribers and 4,000 watch hours, then applying for the YouTube Partner Program. After meeting these requirements, YouTube pays them for each ad shown on their videos; how much per view varies based on content, audience demographics, and placement options, as some subjects attract more lucrative advertisers (e.g., gaming videos tend to receive higher pay rates than lifestyle content).

Many YouTubers also create and sell branded products to their audience, from physical goods such as candles and soap to digital planners, MS Excel spreadsheets, Notion templates, and ebooks. The more products sold means, the more significant their income potential is.

Some YouTubers even start their businesses and produce different forms of media besides ads, TV shows, or podcasts. Sometimes these ventures can even outstrip YouTube ad revenue alone – for instance, Bethany Motley made over $226 Million last year from just this one venture alone!

MrBeast, an outrageous stunt performer who features videos featuring wild stunts and outrageous challenges, earned over $54 million in 2021 – with over 162 million subscribers to his channel! Other top earners include Jake Paul (boxer who uses YouTube to promote himself); Markiplier (gamer known for Five Nights at Freddy’s and Resident Evil gaming); Rhett and Link (comedy duo who specialize in geek culture); Rhett and Link (comedy duo with geek-centric comedy content); Rhett and Link (comedian duo focused around geekery).


YouTubers can generate considerable income through sponsorships. Their earnings depend on factors like audience size and content type produced; some brands pay flat fees while others provide commission-based payments – giving the YouTuber a steady source of revenue as long as he/she continues making videos.

Top YouTubers can make millions each year thanks to the massive popularity of their videos, but this requires investing a great deal of time and energy into building their channel. Once they reach one million subscribers, however, sponsors and endorsements become much simpler to come by, as well as selling merchandise or posting affiliate links to make an additional source of income.

Once a video creator finds a sponsor, they can negotiate an agreed-upon price to promote their product or service on their channel. YouTubers can earn money by posting links to sponsors’ websites or social media accounts within videos so viewers can click through and purchase what is being promoted; additionally, they may include logos of companies as advertisements in videos featuring these brands as sponsors.

YouTubers who make significant money through sponsorships generally produce high-quality videos. They know how to capture the attention of their audiences by providing valuable and relevant information that keeps viewers tuned in for more. With these qualities, they can attract new subscribers while growing their subscriber base exponentially and creating entertaining and captivating content that keeps audiences coming back for more!

YouTubers must ensure they present themselves professionally by always wearing clothing suitable for their audience, using appropriate language, and refraining from profanity or offensive words; additionally, their microphones and cameras must work correctly.

One of the best ways to launch a YouTube channel is by contacting brands and asking for sponsorships. Although this method may prove challenging, its payoff could prove significant. YouTubers should try cold emailing sponsors and using social media platforms like Instagram and Facebook in their outreach.


Advertising is one of the easiest and most lucrative ways to make money on YouTube. YouTube pays creators a share of revenue generated by ads placed on their videos; this amount depends on factors such as niche, location, and audience size of each channel; viewing times as well as what content viewers prefer viewing, such as popular products, may generate greater returns compared to new recipes videos.

To be eligible for YouTube’s monetization program and earn from ads, YouTubers must meet specific requirements: at least 1,000 subscribers and 4,000 hours of watch time are necessary. Once these requirements have been fulfilled, they can apply by selecting “Monetization” in their settings menu – once approved, they must agree to YouTube’s Partner Program terms and conditions before YouTube calculates how much revenue can be expected based on ad performance and other factors.

Once YouTubers begin generating significant revenues, they can start exploring other income sources. Many well-known channels will attract sponsorships, endorsements, and product placement opportunities; affiliate marketing allowing them to link products on Amazon can make good money too – or some can even become celebrities on YouTube itself!

Many successful YouTubers have amassed large fan bases and made millions through their work on the platform, including Markiplier (gaming content creator with over 18 million subscribers); PewDiePie (famous for his gaming vlogs); Dude Perfect (a group of friends who’ve turned sports entertainment content into multimillion-dollar businesses); and Mr. Beast (with 130+ million subscribers and who makes money through challenges and merchandise sales).

Affiliate Marketing

Affiliate marketing provides YouTubers the potential for additional income by promoting products and services through informative videos that encourage viewers to purchase the item/service. A YouTuber could, for instance, make a review video about Sony A6100 cameras which encourages viewers to buy them; or inform viewers on an informative topic related to them – for example, by creating “best of” list videos featuring either their tastes or objective reviews compiled by themselves or an expert.

The Deal Guy, for instance, is a YouTuber who makes money through affiliate marketing. His videos offer tips and tricks for consumers and advice on saving money – his content is highly engaging, with viewers commenting and sharing his videos; in fact, they often receive hundreds of comments per video!

People starting a YouTube channel often focus on becoming profitable through AdSense, but affiliate marketing can also provide early profits. New media can quickly earn through affiliate links by employing SEO and keyword strategies.

Affiliate marketing doesn’t pay as well as AdSense and may take longer to build an audience. The key is finding your niche and creating engaging videos that engage your target market – not forgetting to promote these on various social media platforms and websites!

Starting is best done using an affiliate tracking software like WeCanTrack to analyze earnings and optimize campaigns. Also, remember to disclose any affiliations within the video description, as doing otherwise violates FTC guidelines.