Google Tag Manager Tutorial: Creating Tags and Triggers


You can use the built-in variables in GTM to track your website’s visitor behavior. These include clicks and page views. However, not all websites meet the criteria to detect these variables. In these cases, you can define your custom variables or use the User-Defined Variables (UDV) feature.


If you’re a beginner, you may be confused by all the variables in Google Tag Manager. In short, tags record data, and triggers determine when the tags will fire. Variables, on the other hand, are useful little helpers that you can insert into tags and triggers. These variables can be used to control what happens on your website.

Variables are important for any Google Analytics campaign. Fortunately, there are many built-in settings to help you work with them. The first step is to create a GTM account. Once you’ve created your account, you can install Google Tag Manager.


Triggers in Google Tag Manager are events that can be used to send signals to a website. Triggers can be used on pages of a website to trigger an action, such as clicking on a link or submitting a form. Users can create their triggers by choosing from an existing tag or by creating a new one. When creating a new trigger, users can name it and choose what type of action it should be triggered. Some common trigger types are clicks, page views, and form submissions. Triggers can also be customized by using variables.

Adding triggers for downloads is a great way to track a site’s download activity. To do this, you simply add a tag with the “Download Event” property. This tag will send data to Google Analytics when a user clicks on a download link. In Google Analytics, the event will be recorded in the report of the event. In addition, the download action will appear in the “Downloads” category and will give you a URL where a user can download the file.


In this Google Tag Manager (GTM) tutorial, we’ll take a look at containers. The first thing we’ll do is create a new tag. You’ll need to give it a name and configuration. You can also specify a description of the container. When you’re finished, click the “Publish” button and the new tag will start sending data to your Analytics account.

First, create a Google account. You can use your GTM account with other Google services. Once you’ve created an account, you’ll be presented with a page where you can select your containers. Each container can contain several tags.

Preview mode

The preview mode of Google tag manager is a great way to test your tags before you publish them to your workspace. To use this feature, open your website in a new tab and refresh it. Then, click the tab at the bottom of the page to view a panel that displays any tags that have been fired. This is especially helpful for debugging. It also lets you see any errors that have been encountered.

The Preview mode in GTM is essential to verify the functionality of your tags before you push them live. Using this mode, you can identify any errors or unexpected behavior before publishing them to your website. You can also use the preview mode to share your tags with colleagues or agencies. To share a preview, simply select a container and copy the link to it. You can also close preview mode by clicking the cross in the preview tab.

Creating tags

To create tags on your website, you can do so in Google Tag Manager. The first tag you create should be for Google Analytics. It will contain the tracking ID that you found in Admin or Property Settings. Once you have entered this ID, you can refine your tracking criteria and submit your tags to Google Analytics.

Tags are snippets of code that are added to your website pages. Some of these tags perform specific functions, such as sending information to other platforms. Managing these tags effectively is essential to performing analytics on your site and optimizing its performance.