Do you remember the phone book? We used to pick up the phone book and look for a business to help us when we needed a service or a product. Obtain the Best information about Manage multiple Instagram accounts.
Businesses with names beginning with “A” were more likely to succeed back then. This is because they would be at the top of the A-Z lists. People are more inclined to call A-Plus Plumbers rather than W&W Plumbing Services.
But everything has changed. Phone books are no longer in use. Forget A-Z listings; today’s successful firms dominate social media feeds.
You must be present on social media to be found. Instagram is one of the most powerful social media sites. It’s the only social media network where your profile almost always appears at the top of the feed. This is because Instagram has launched a new feature called Stories.
Your brand comes to life via stories. It allows you to post and collect many photographs and videos from your day, all of which contribute to your unique “story.”
When it comes to developing your brand, videos are essential. According to Gary Vaynerchuk, entrepreneur, and social media expert, impromptu movies are an efficient method of recordkeeping. They record your thoughts as they happen and assist you in compiling your unique content, which is essential for any Influencer.
As a result, it’s not surprising that Stories is proven to be an essential brand-building tool for Influencers. According to recent research, while Facebook has the most members in Australia, Instagram is the fastest-growing social network. Snapchat usage also decreased with the launch of stories in 2016. Snapchat was formerly the only social media network that allowed users to publish videos “on the fly.”
Furthermore, hashtags power Instagram. This means it functions like a search engine, so you’re more likely to appear in search results when someone searches for a business like yours online. It also uses geographical data, which is helpful to target a specific audience, such as a personal trainer in Brisbane.
Instagram can be used to your advantage in two ways:
1. As a refined instrument for branding.
Images and films that have been styled can offer your company a sophisticated touch.
2. As a technique for spontaneous capturing.
Videos allow you to share your day’s events as they happen. They give your audience a distinct perspective on who you are, what you do, and how you might assist them. It also demonstrates to them that you are a “real” person, not just a message.
Negotiation specialist Tony Perzow is an excellent example of someone who effectively uses Instagram videos. His videos do more than sell his programs; they also inform, entertain, and educate his viewers. Hayley Jenkin of Wholehearted Studio is another entrepreneur that excels at using Instagram. Her photographs and films are more stylized and carefully constructed, which is ideal for developing the sophisticated brand of her photography business.
But be mindful about striving for perfection. Entrepreneurs frequently worry about appearing unauthentic or “showy.” Because social media can be complex, they play it safe and do nothing. As a result, their competitor’s social media feeds appear at the top of their audiences’ feeds. They are the ones who make an impression and generate leads.
Be unafraid. You must embrace social media to be an Influencer. Don’t be concerned about appearing flawless; they want to see the real you. Videos can help you get a lot of traction with your target audience. You don’t need to spend a fortune or have a professional recording studio. Instagram is the ideal ally in this regard.
Read also: Using Tumblr To Increase Your Social Media Presence
