Small Business SEO FAQ 9 out of 10 – Selecting an SEO Company
What kind of organization should you seek if you’ve determined that your DIY SEO has yet to achieve the expected results or if you need to hire a professional SEO provider? I’ll guide you down the route with this article, but at the end is a door only you can enter. The ideal SEO company for one firm may not be the best company for another. Therefore, this question has no conclusive answer. Find the best enterprise ai.
The first thing to think about is your budget. This should be one of many deciding factors, but the economy is complex, and we must all keep our costs in check. If a beautiful firm offers precisely what you need but it exceeds the project’s budget, you can either try to negotiate or go elsewhere.
While $7500 per month may appear excessive for your budget, it may be appropriate given the number of services provided. Remember what we discussed in SEO FAQ 6 about the price of SEO? If the project is done right, you WILL gain more out of SEO than you spend for it. Several pricing models are available for your SEO job, and you will get what you paid for. Before you negotiate rates, request a study, analysis, or evaluation.
Ensure you understand what the company will accomplish for you and what you must provide. They’ll require different information at different stages of the project. A corporation that promises to ‘take care of everything’ should raise an eyebrow. There is a lot of ‘wiggle room’ in that phrase, and you should know precisely what you are and are not paying for right away. If the organization offers an a la carte service option, choose carefully because it may cost more than anticipated. Be wary if a promise is provided, especially for #1 in the SERPs (Search Engine Results Page). Only guarantee #1 if they know your keywords and marketing objectives.
What about a possible SEO firm’s reputation? Although the Ford Motor Company has been in business for almost 100 years, certain people would never own a Ford automobile or any other vehicle. A reputation, particularly an online reputation, is very subjective. Those fantastic testimonials that some businesses provide may or may not be from consumers. Perform your due diligence and locate the individuals responsible for these review postings. A BBB reference should also put your mind at ease. However, it is not a guarantee against problems. Treat an SEO provider the same way you would any other business investment.
You should also get the company’s current and prior clients’ contact information. Although a corporation may be unable to provide a current client due to proprietary or MNDA concerns, there should be minimal opposition to providing the contact of a successful program. Ask about a failed initiative, which may reveal more about the company than a successful one. While being the first client of a new firm can be intimidating, you may be pleasantly surprised by what a driven entrepreneur can provide for you.
Your SEO company should treat you as well as, if not better than, you treat your clients. Complaints should be handled promptly and politely. Information should be at your fingertips or readily accessible to address your inquiries thoroughly.
Finally, listen to your intuition. You should have gotten this far in business by being easily fooled. If you feel negative about someone or a company, request a new contact or cancel the project. Also, ensure a clearly stated end-of-contract clause specifying how and when a contract can be withdrawn. Every SEO project has a conclusion. Make sure that the agreement is terminated cleanly.